Case Studies

The following are some of the many projects undertaken by Market Access North America:

Setting up a help desk for sales, installation and technical support in Toronto for an American company selling equipment to hospitals across the United States and Canada.  Interviewing and employing staff in Canada and visiting sites across North America to supervise installation and training.

Advising the Canadian subsidiary of a UK telecoms system integrator company on entering the North American market; visiting locations in the U.S; identifying potential partner companies to provide sales, installation and support; training and mentoring each partner company during the start-up phase.

Providing project management and a range of advisory services to a UK IT consulting company establishing subsidiary offices in Massachusetts and California.

Providing services to a large IT company with a product designed in the UK which they now wished to introduce to the Canadian market.  Work involved converting the ‘soft’ aspect of the product, including software, manuals and promotional materials, to Canadian format and usages.

Organising a series of industry-specific trade missions to Canada and the United States for a UK regional development agency.  Industries served were environmental engineering, precision engineering, ICT and software.  Provided the agency’s clients with a range of services including market research, introduction to potential customers and alliance partners, marketing consulting, and advice on regulatory and taxation issues in the target jurisdictions.

Alliance search and set-up services for a UK electronics manufacturer with innovative products based on newly-developed technology.  Services included: researching the North American market for competitors; identifying and interviewing potential partner companies; advising on pricing, promotion and marketing strategy, and organizing the client’s presence at tradeshows.

Providing a range of services to a UK company specialising in software for television stations, now wishing to enter the American market.  Services included: market entry strategy, market research, researching tradeshows to exhibit in, arranging tradeshow presence, negotiating with value added resellers and developing licence agreements.

Researching the Canadian market for school furniture and identifying potential agents for a UK-based manufacturer; interviewing and selecting agents for specific regions of Canada; and setting up agency agreements.

Advising a rapidly-growing Scottish multi-media group on strategies for entering the American market; identifying a number of small publicly-traded American companies as possible acquisition targets; monitoring their stock market value against performance to enable the client company to bid at an appropriate low price v. high value opportunity.

Advising a UK franchisor with a unique product and service for the repair of frost-damaged roads.  Researched potential franchisees in Canada and northern states of the United States, directed marketing materials to them, leading to negotiation of franchise agreements.

Researching the North American Market for precision electro-mechanical components, then seeking and finding an American company whose complementary products and market position make it a good target for acquisition.  Included preparation of full reports on the market and the target company.

Researching the Ontario health care equipment market and advising a Northern Ireland manufacturer of medical equipment on how to enter market; arranging a visit to the market by the company’s Managing and Marketing directors including visits to contacts and prospects within the market; mentoring a manager appointed from Northern Ireland to set up an office and commence marketing.

Designing and executing a large market research survey of potential American purchasers of a UK-designed machine for mass production of a major component of cellular phones.  This resulted in suggested modifications to the design of the machine and, later, the sale of machines in the U.S. market.

Developing a model franchise agreement for a UK food processing company with a new production technology they wished to market on a “technology franchise” basis.  Researching North American food industry groups and identifying several potential targets, resulting in the negotiation of a master franchise agreement.

Market Access North America was founded in 1991 by Tony Baker.  (For Tony’s bio, please click here).

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please phone: +1 416 500 7287
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