Before entering a new market, it is essential to DO THE RESEARCH, and then continue researching to keep pace with the new market, new competitive products and new opportunities.
With our in-market colleagues, we can help you proceed through each of the steps outlined below.
:
- Identify the best country market(s) for your products/services
- Research markets for competitive products, evaluate potential market size and product need
- Determine local consumption patterns, distribution channels and prices
- Determine the country's transportation structure, work force skills and availability, useful government programs, regulatory environment, business practices and culture
- Review overall market feasibility, start up costs and pricing
- Develop a market entry strategy
- Set up your marketing plan
- Find local distributors and resellers who will meet your needs
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- Continued research is essential for continued success. Do initial research before entering your new market then plan for ongoing research linked with your marketing.
- Structure your research project and plan to adjust the focus as you proceed.
- Continually adjust and re-focus research objectives as you go along. This helps keep the results meaningful and the costs down.
- Remember:
primary research can be expensive and time consuming while secondary research can be inexpensive and quick!
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:
- agents or distributors
- cross-marketers
- manufacturers under licence
- assembler-distributors
- R&D partners
- customers
- new sources of products
- sources of technology
- acquisition targets
- phone calls
- personal visits
- phone, mail and internet surveys
- trade show visits
- focus groups
- Google
- government websites
- CIA website
- World Bank website
- industry publications
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is located in Toronto, Ontario, Canada.
For practical help in planning your research strategy, please:
call +1 416 500
7287
Toll-free (in North America): 1.855.222.6299 (MAWW)
or
CLICK HERE to reach us by email.
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